There’s a significant difference between text ad performance and banner ad (i.e. image ad) performance on the display network. Most advertisers combine text and banner ads in the same ad group. By running text and banner ads in separate ad groups (or campaigns) you can evaluate and optimize performance much better. In order to set […]
Archive | Advertising
The Art of High-Performing Banner Design
There are two broad categories of banner ad designs: 1. Banners designed for “branding” purposes 2. Banners designed to generate leads and sales Unless you sit in Coca Cola’s marketing department with an extra $100k spare to run a branding campaign, you better belong to the second category. If you don’t care about your immediate return […]
Supermetrics Review: The Ultimate Tool for Advertising Professionals (incl. Free Trial)
Supermetrics offers a range of tools to automate reporting for PPC, SEO, social and web analytics. There are five main products: Supermetrics for Google Sheets is by far the most popular Supermetrics product. It allows you to automatically pull data from all your marketing platforms (Google Analytics, AdWords, Facebook, LinkedIn, Twitter and many others) into Google […]
7 Most Common AdWords Mistakes Even Pros Make
Over the last 10 years I’ve seen advertisers pay cost per clicks of up to $90 for zero value clicks and businesses spending $100,000 per month without any conversion tracking in place. Fortunately, these worst-case scenarios are relatively rare. But there are a number of costly AdWords mistakes that are very common among beginners and also sophisticated advertisers. In […]
7 Ways To Increase AdWords CTR (incl. Examples)
AdWords click-through rate (CTR) is important for several reasons. Firstly, a higher AdWords CTR translates into a higher traffic share for a given keyword or placement. Therefore a higher CTR lets you capture more traffic from the same keyword than your competition. Secondly, click-through rate is one of the most important factors for AdWords quality […]
AdBeat Review: A Powerful Display Advertising Spy Tool
AdBeat is an online marketing spy tool that allows you to uncover any advertiser’s ad strategy. AdBeat’s focus is on display advertising, not search engine advertising. The tool covers 26 different countries, 90+ ad networks and five different device types (Desktop, iPhone, iPad, Android, Android Tablet). Key features include: Uncover where a specific advertiser runs […]
The 10 Most Effective Banner Sizes
If you are spending any amount of marketing budget on display advertising, you’ll want to know which banner sizes are the most effective to generate impressions, clicks and ultimately sales. This article ranks the top 10 banner formats based on ad impression share from highest to lowest on Google’s display networks. The data is based […]