Tools for Marketing Professionals

On this page I’ve compiled a list of tools that I use on a regular basis.

No matter whether you are managing a portfolio of clients or your own projects, online marketers share specific needs in terms of tracking campaigns, running marketing experiments and optimizing productivity.

Disclaimer: some of the links below are affiliate links. If you purchase through them, I might earn a small commission (at no additional cost to you). Please note that I only recommend tools that I personally use and find valuable.

Marketing and Advertising

A collection of useful tools to run online marketing and advertising campaigns.

  • SEM Rush: spy tool to analyse AdWords search network strategies in 24 countries
  • AdBeat: spy tool for search and display network strategies
  • Overplay VPN: VPN service with servers in 48 countries (great for spying on ads in other countries)
  • LeadPages: maximise conversion rates with LeadPages landing pages and opt-in boxes
  • SimilarWeb: research tool to uncover entire online marketing strategies (get the free browser plugin!)
  • Studiopress: awesome WordPress Themes at an affordable price
  • Thalamus: a searchable database of all advertising networks

Here are articles where I’ve put together the best tools for specific tool categories:

Productivity

A list of productivity tools I couldn’t live without!

  • Focus at Will: music optimised for productivity (my favorite channel “Up Tempo”)
  • Evernote: take notes of everything everywhere (get a free month of Evernote Premium here)
  • Trello: my favorite system to manage projects, gather and organize ideas and more. Powerful and free!
  • Things: for daily to-do lists, recurring to-do’s, scheduling tasks etc.
  • 1Password: login to any of your online accounts with just one shortcut
  • Chrome: sync all of your browser settings and bookmarks across devices + multiple profiles

Other Tools

Other tools that I use on a regular basis.

  • TransferWise: the cheapest way to send and receive international payments

 

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