On this page I’ve compiled a list of tools that I use on a regular basis.

No matter whether you are managing a portfolio of clients or your own projects, online marketers share specific needs in terms of tracking campaigns, running marketing experiments and optimizing productivity.

Disclaimer: some of the links below are affiliate links. If you purchase through them, I might earn a small commission (at no additional cost to you). Please note that I only recommend tools that I personally use and find valuable.

Marketing and Advertising

A collection of useful tools to run online marketing and advertising campaigns.

• WhatRunsWhere: the best display advertising spy tools for desktop and mobile advertising (3-day trial)

• SEM Rush: spy tool to analyse AdWords search network strategies in 24 countries

• AdBeat: spy tool for search and display network strategies

• Overplay VPN: VPN service with servers in 48 countries (great for spying on ads in other countries)

• LeadPages: maximise conversion rates with LeadPages landing pages and opt-in boxes

• SimilarWeb: research tool to uncover entire online marketing strategies (get the free browser plugin!)

• Studiopress: awesome WordPress Themes at an affordable price

• Google Ad Preview: check AdWords ads in any country on any device

• AdWords Keyword Planner: keyword research tool for search campaigns

• AdWords Display Planner: placement research tool for display campaigns

• Thalamus: a searchable database of all advertising networks

Here are articles where I’ve put together the best tools for specific tool categories:

• Top 7 Online Marketing Spy Tools (incl. Free Trials)

• Top 7 WordPress Popup Plugins To Grow Your Email List

Productivity

A list of productivity tools I couldn’t live without!

• Focus at Will: music optimised for productivity (my favorite channel “Up Tempo”)

• Evernote: take notes of everything everywhere (get a free month of Evernote Premium here)

• Trello: my favorite system to manage projects, gather and organize ideas and more. Powerful and free!

• Things: for daily to-do lists, recurring to-do’s, scheduling tasks etc.

• 1Password: login to any of your online accounts with just one shortcut

• Chrome: sync all of your browser settings and bookmarks across devices + multiple profiles

Other Tools

Other tools that I use on a regular basis.

• TransferWise: the cheapest way to send and receive international payments

• 99designs: outsource any design task