Top 7 WordPress Popup Plugins To Grow Your Email List

There are dozens of WordPress Popup Plugins to help you grow your email list. So which one should you choose to drive opt-ins on your website?

In this post I have put together the top 7 WordPress Popup Plugins including features and pricing.

Optin Cat WordPress Plugin – Great Value for Money

Optin Cat
Optin Cat is a feature-rich WordPress plugin for creating email opt-in forms, popups and more. It’s actually the plugin I’m using on my site to drive email opt-ins.

There’s a very generous free version and the premium version starts at only $29.

What I also like about Optin Cat is that you can define specific opt-in boxes for pages, posts and post categories. For example, you can define custom opt-in forms for each post category in order to increase conversion rates.

Features include:

  • Inline forms
  • Post-entry boxes
  • Lightbox popups
  • Click to popup boxes

Check out Optin Cat here.

Optin Monster – Features, Features, Features

Optin Monster
If you don’t want to miss a single feature and are willing to pay for a subscription, Optin Moster is the plugin for you.

There are three different subscription levels and only the pro version ($199 per year) offers the whole range of features:

  • Inline forms
  • Post-entry boxes
  • Lightbox popups
  • Click to popup boxes
  • Scroll triggered boxes
  • Floating bars
  • Exit popups
  • A/B testing

Check out Optin Monster here.

Bloom Email Opt-In Plugin by Elegant Themes

Bloom email plugin
The Bloom email opt-in plugin is actually not available as a standalone plugin. It’s part of the Elegant Themes packages which includes dozens of WordPress themes and other plugins.

You can get access to the plugin for $89 per year or lifetime access for a one time fee of $249.

Features include:

  • Inline forms
  • Post-entry boxes
  • Lightbox popups
  • Scroll triggered boxes
  • Opt-in to unlock content
  • A/B testing

Check out Bloom email opt-in plugin here.

Plugmatter Opt-In Feature Box Plugin

Plugmatter is different from the other plugins since it focusses only opt-in feature boxes.

Opt-in feature boxes sit above your content right below your website header. There are no other features like popups, post-entry boxes etc.

You can customize the design of your feature boxes and specify exactly where they should appear.

In order to get access to all of the features, you need a professional license for $57.

Check out the Plugmatter feature box plugin here.

OptIn Ninja – Popups and Squeeze Pages

Optin Ninja
OptIn Ninja is a plugin that focusses on popups and squeeze pages. It allows you to create standalone high-converting squeeze pages to drive email opt-ins.

OptIn Ninja is available for $28.

Checkout OptIn Ninja here.

SumoMe – Email Opt-In Tools and more

SumoMe offers a range of tools around email opt-ins, social sharing and analytics.

There are three different tools for generating email opt-ins: list builder, scroll box and smart bar.

The list builder is a simple tool to create email popup forms. The scroll box is a scroll triggered email form. The smart bar is a floating email opt-in bar.

The basic version of each tool is free.

The starter version for $10 per month removes the blue SumoMe badge from your site.

The pro version for $100 per month gets you access to all pro features and removes the blue SumoMe badge from your site.

Check out SumoMe here.

Optin Forms WordPress Plugin – Simple & Free

Optin Forms
Optin Forms is a simple, free WordPress plugin that works with all of the major autoresponder providers.

You can choose from different email form templates and customize the design and content of the form.

Email forms can be placed below your content or within blog posts (for example after the first paragraph).

Check out Optin Forms here.

What plugins do you use? Let me know in the comments!

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  1. Leo August 31, 2015 at 8:56 pm #

    Hey Stefan, do you use Exit Popups (or Load popups) for email signups or other purposes? Do you have a preference on plugin or script for these popups?

    Thanks for great article


    • Stefan Maescher August 31, 2015 at 11:26 pm #

      Hi Leo,

      Even though exit popups can be effective I prefer not to use them. I think they are too intrusive.


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