All of the information here is free and designed for marketers who want to manage AdWords themselves.
It contains the best optimization strategies from spending millions of dollars across hundreds of ad campaigns.
The AdWords management series is updated regularly, make sure to bookmark it for future reference.
If you are serious about taking your advertising strategy to the next level, check out my AdWords Profit Shortcuts course.
AdWords Management: Insights, How-To’s, Shortcuts
This is a collection of articles helping you get the most out of your AdWords management strategy.
Coming up next:
- How To Tweak AdWords Campaign Settings for Maximum Performance
- 5 Ways To Improve Your Remarketing and Re-Targeting Campaigns
- 10 Google AdWords Alternatives
AdWords Related Marketing Tools
This section is about marketing and research tools to improve your AdWords management strategy.
- WhatRunsWhere: spy tool to analyse your competitor’s banner ad campaigns
- SEM Rush: spy tool to analyse AdWords search network strategies
- LeadPages: maximise conversion rates with LeadPages landing pages and opt-in boxes
- 99designs: best way to outsource your banner ad designs
- SimilarWeb: research tool to uncover entire online marketing strategies (get the free browser plugin!)
- Supermetrics: automate your reporting across AdWords and other platforms
- Google Ad Preview: check AdWords ads in any country on any device
- AdWords Keyword Planner: keyword research tool for search campaigns
- AdWords Display Planner: placement research tool for display campaigns
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