Developing, Monetizing and Marketing WordPress Plugins with David Hehenberger

fatcatapps

This post is part of a series of interviews with successful entrepreneurs. The questions are focussed on marketing, advertising and analytics aspects of  building and growing a successful online business. This week’s interview features David Hehenberger, founder of Fat Cat Apps. David’s company develops WordPress plugins that help bloggers, marketers and entrepreneurs boost conversions. Fat Cat Apps currently offer […]

Interview with Jakob Lykkegaard, CEO of a Multi-Million Dollar Mobile App Development Empire

jakob

This post is part of a series of interviews with successful entrepreneurs. The questions are focussed on marketing, advertising and analytics aspects of  building and growing a successful online business. This interview features Jakob Lykkegaard. Jakob is the co-founder and CEO of PlayLab, a multi-million dollar mobile app development company. PlayLab’s headquarters are located in Hong Kong while distribution is […]

AdWords Quality Score: How Ad Networks Optimize Click Pricing for Profits

All of the major ad networks are using a mechanism called ‘quality score’ or ‘ad relevance score’. Google was first by introducing the ‘AdWords Quality Score’. Other ad networks have followed using similar names, for example Bing Quality Score and Facebook Ad Relevance Score. Ad networks often emphasize that quality scores are about user experience, […]

How To Advertise Like A Pro

How To Write Sticky Ads, Buy Visitors For Pennies and Turn Every $1 into $2-3 Profit.

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