Google Remarketing (also referred to as retargeting) is a form of advertising that targets people who have previously visited your website or watched your YouTube videos. When people visit your website, a remarketing cookie tags them as a previous visitor and allows Google to retarget them with ads later. Most AdWords remarketing ads are run […]
Top 4 Online Marketing Spy Tools (incl. Free Trials)
Have you ever wondered… …how much traffic your competitor’s website is getting? …what the best traffic sources are in your market? …where your competitors are spending their ad dollars? …what keywords your competitors are targeting? …what ad copy they are using? No matter whether you are a business owner, consultant or entrepreneur, marketing spy tools […]
How To Promote Mobile Apps on Google AdWords
Before we get into the details, there’s been some confusion among marketers whether Google Adwords or AdMob is the best way to promote your mobile app (iOS/Android). The short answer is: Google AdWords. Both Adwords and AdMob allow you to run mobile install campaigns. However, AdMob’s main focus is on mobile app monetization, think of […]
The 10 Most Effective Banner Sizes
If you are spending any amount of marketing budget on display advertising, you’ll want to know which banner sizes are the most effective to generate impressions, clicks and ultimately sales. This article ranks the top 10 banner formats based on ad impression share from highest to lowest on Google’s display networks. The data is based […]
Google Ads Auction Insights: How To Spy On Your Competition
Do you know who your direct competitors are on Google Ads? Which websites are bidding on your most important keywords? What is their average ad position? What’s your competitors impression share? The feature Auction Insights provides all of this data both for specific keywords as well as for entire campaigns. It’s a great way to […]
How To Optimize Google Ads Display Targeting: Keywords, Topics and Interests
There are countless different ways to setup your targeting on the display network. Here are some advanced optimization strategies that will help you to improve your display performance. In this example we will assume that we are advertising a Hotel based in New York. In order to test a new display campaign, you would setup […]
WhatRunsWhere Review – Spy On Ads All Around The Web
This WhatRunsWhere review is based on the “Full Coverage” subscription of the service which includes mobile, desktop and native advertising platforms. WhatRunsWhere is a marketing spy tool that allows you to uncover: where your competitors are advertising and what kind of ads they are using which advertisers and ads are running on a particular domain which advertisers and […]