Over the last couple of years I have built several large email lists in different markets. I built one email list targeting students to 10,000+, one email list in the fitness market to 10,000+, one list targeting car owners to 6,000+ and a few smaller lists. At the time of writing this post, I have […]
I launched my first online advertising campaign from a small college dorm at age 21. Out of this first campaign grew a fascination with all forms of online advertising including Google Adwords, Yahoo, Facebook ads, Stumble Upon etc. I went from spending a few hundred dollars per month from my college dorm to managing many millions […]
In my first year of college I started an online business that sold more than a quarter million dollars worth of digital products while I was a full-time student. The same business has continued to make a full-time income for the last eight years; completely automated, with zero affiliates and only promoted through highly optimized Google Adwords campaigns. Here’s […]
Over the years I have followed my interests and experimented with quite a few business models along the way. Below are six of these business ventures (some are a bit odd) and the marketing lessons they have taught me. If there’s an overall lesson to be drawn from this it would be that experimentation is […]
In online marketing it is commonly talked about the notion that “the money is in the list”. It refers to the idea that there is great value in building a long-term relationship with your customers via an email list. Although I immediately started collecting prospect’s email addresses when I created my first product online I […]
Ideas are like slippery fish; if you don’t spear them with a pencil they get away – Earl Nightingale In the first year of college I started keeping an idea book. Initially it was merely to collect ideas and to evaluate them in terms of their potential. But over the years it has turned into much more […]