AdWords click-through rate (CTR) is important for several reasons. Firstly, a higher AdWords CTR translates into a higher traffic share for a given keyword or placement. Therefore a higher CTR lets you capture more traffic from the same keyword than your competition. Secondly, click-through rate is one of the most important factors for AdWords quality […]
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AdBeat Review: A Powerful Display Advertising Spy Tool
AdBeat is an online marketing spy tool that allows you to uncover any advertiser’s ad strategy. AdBeat’s focus is on display advertising, not search engine advertising. The tool covers 26 different countries, 90+ ad networks and five different device types (Desktop, iPhone, iPad, Android, Android Tablet). Key features include: Uncover where a specific advertiser runs […]
The Fastest Way To Make Display Campaigns Profitable
You setup a new AdWords display network. The campaign starts to generate traffic. You pull up the placement report and notice dozens of junk placements. Sounds familiar? The good news is that there’s a fix for that. It’s actually the easiest and fastest yet overlooked setting to improve the performance of any AdWords display campaign. […]
The Fastest Way To Optimize Google Ads Display Campaigns
When you start running a new Adwords display campaign, you’ll often generate visitors from hundreds of different placements (i.e. domains). The main challenge is how to find the ones that perform well without wasting too much budget on low quality traffic. Most marketers will focus on conversions in order to determine which placements to keep and […]
7 Supermetrics Reporting Templates (AdWords, Analytics, Facebook and more)
Supermetrics is a great tool for automating your marketing reporting. In this article we will show you seven ways to setup useful marketing reports. These include AdWords performance, AdWords search queries, AdWords placements, Google Analytics traffic and conversions, Google Analytics SEO (search console), Facebook ads and Facebook page performance. For most of these reports you […]
Android App Promotion: 4,127 App Installs in 2 Weeks
In terms of online advertising growth, mobile is where it’s at. In 2013 an estimated $13.1 billion was spent on mobile advertising. Mobile advertising revenues are expected to grow to around $18 billion in 2014 (TechCrunch, 2014). Since 2010, internet advertising growth was fueled by 123% compound annual growth rate in mobile, compared to a measly […]
iPhone App Promotion: $10K Case Study + Cost Per Install Results (Facebook, AdWords, Twitter, iAds)
I recently started managing the iPhone app promotion strategy for a startup in the health and fitness space. In the first three months our goal was to figure out which advertising network generates the lowest cost per install and highest quality of users. During the this initial test period we spent $10,000 spread over four different […]